Tuesday, September 20, 2011; 8 a.m.
Measurement Tools for Every PR Pro’s Toolbox to Increase ROI
Adelphi University, 55 Kennedy Drive, Hauppauge
PR professionals have experienced budget cuts during the down economy. We know that PR works and outperforms other forms of marketing at a fraction of the cost. Now, prove it! Learn the must know, cost-effective measurement tools and best practices.
Tuesday, October 25, 2011; 6 p.m.
PRPLI and the Press Club of Long Island Present: An Evening with the Media
Newsday, 235 Pinelawn Road, Melville
Join editors/reporters from area news publications, online media outlets and broadcast news as they discuss adapting to changes in the news business and what stories they care about and need from PR practitioners. You’ll also have the opportunity to pitch your story following the panel discussion.
Tuesday, November 15, 2011; 6 p.m.
Boosting Efficiency: PR Tools You Can Use
Westbury Manor, 1100 Jericho Tpke., Westbury
Most PR departments are small and sometimes “one-man bands.” We all know the cliché, “time is money,” but to what extent do you apply it to your work? This practical, hands-on training will teach PR pros the secrets that can free up valuable time by using organizational skills, new online tools (mobile marketing and video) and available resources to make us all more efficient.
December 6, 2011
Holiday Mixer
Dave n Buster's
The Source Mall, Westbury
Tuesday, January 10, 2012; 6 p.m.
Beyond Facebook and Twitter: Social Media Programs that Deliver Results
Westbury Manor, 1100 Jericho Tpke., Westbury
Social media now plays an undeniable role in media relations. But there’s more to social media than Facebook, Twitter and LinkedIn. As you are pressured to drive more traffic and generate more sales with your website, what are some other strategies that can impact your business’ online PR and marketing efforts? How do you develop your social media presence beyond the well-known sites? How do you leverage your existing social influencers?
Thursday, February 16, 2012; 6pm
Winter Mixer
Cue Nine
2953 Hempstead Tpke., Levittown
Tuesday, March 13, 2012; 6 p.m.
Crafting Killer Content
A popular media relations phrase is, “content is king.” It’s true! Content is what will convince people to return to your website, sign up for your blog, retweet your post on twitter, and ultimately feel a part of your brand. It can be difficult to come up with quality content. How do you bring your content to life so it’s relevant and captivates readers? Bring examples of your work (pitches, newsletters, blogs, video, images, website, etc.) to the program and walk away with some clarity and guidance.
Tuesday, April 10, 2012; 8 a.m.
Building Brand Equity with PR
Adelphi University Hauppauge Campus, 55 Kennedy Drive, Hauppauge
Learn how to boost your brand equity and power to ensure you’re positioned in the minds of your targeted audience. A brand represents a value proposition that makes your business the best choice and positively impacts how you’re perceived in the marketplace. The panelists will discuss how great brands are built and the importance of having a crisis communications plan. For example, a crisis can kill your brand. How do you protect your brand equity or minimize your losses?
Tuesday, May 8, 2012; 6 p.m.
Annual Awards Gala
The Chateau Caterers
Carle Place, NY
Breakfast meetings are $40 for members, $55 for non-members, and $20 for students
Dinner meetings are $50 for members, $65 for non-members, and $25 for students